The web is essentially a brand new medium, and thus works on the basic principles of how you have branded yourself in the past, with a completely different set of rules running it and far greater potential.. The variety of styles that pervade the web, from abstract gothic to elegant minimalism, all convey a host of rules that go with the implementation of that specific style. When combined with the guidelines that provide instruction on the establishment of your specific brand, your site becomes a creature that is completely unique from any other on the World Wide Web.

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